Certain individuals within our agency were instrumental in the development and launch of the Voyager Programme for South African Airways, the management advertising and marketing of this programme - each for a minimum period of 6 years. For a period of four years, our Chairman was the worldwide head of Marketing at South African Airways.
We have senior employees, ranging from creative directors and copywriters to designers who have worked on various international accounts in the past. All staff members have experience with many clients in terms of building and enhancing relationship marketing databases.
DIRECT MARKETING • Strategic planning and research in interactive media
• Direct response advertising (TV, radio and print)
• Customer acquisition (lead and prospect generation strategies)
• Business-to-business direct marketing
• Business-to-customer direct marketing
• Business-to-kids direct marketing & research
• Relationship marketing and loyalty programmes
• Customer Relationship programmes
• Staff incentive/motivational programmes Communication in Print
• Newsletters
• Catalogues and brochures
• Statement stuffers
• Annual reports
• Calendars
• Retail leaflets and inserts Promotional Campaigns
• Promotions
• Launches
• Point-of-Sale competitions Creative Design
• Corporate Identity
• Logo design
• Packaging design
• Brochure
• Direct Mail Shots
ELECTRONIC MARKETING
• Internet Advertising
• Website Design
• Electronic Stationary
• Electronic Brochures
• Multimedia Design
CLASSICAL ADVERTISING & MARKETING
• TV
• Radio
• Print
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