Who Moved My Cheese?
In his thought-provoking book on embracing change in our personal lives and at the workplace, Dr. Spencer Johnson - world-renowned author and management guru - explains that the cheese is a metaphor for what we want to have in life, be it a job, a relationship, money, a big house, freedom, health or recognition. In our world - the world of business - the cheese represents what you most want your product or company to do for you.
At The Cheese Has Moved, we're passionate about the movement of corporate cheese. If you suddenly find that your cheese is no longer where you left it last, we have the marketing and advertising tools to help you determine where you could find the tastiest and most nourishing varieties. We can also assist you in chasing and (in time) enjoying your well-deserved rewards.
- We are a team of specialists in all aspects of Marketing Communications. We have collective backgrounds in major agencies, major clients - both local and international - and other specialist agencies, and our expertise ranges from electronic broadcast media through to the latest database techniques.
- We are a privately-owned South African agency that has access to international expertise, ranging from airline and loyalty programme consultants to other marketing communication specialists.
HOW WE THINK
We believe that marketing must create revenue. We do not believe that advertising is merely a mechanism for winning awards. Rather, it should achieve tangible results for our clients. Our cheese not only looks good on display it is also tasty and nourishing, because we believe in the measurability of all campaigns and select only the most suitable activities to meet your business needs.
HOW WE WORK
Building your brand and achieving your communication objectives are paramount to us, and we value client involvement and input every step of the way. We constantly workshop with you on the shape and variety of the cheese that you most desire, to ensure that each project delivers according to the objectives set out in client briefs.
At the end of the campaign, we review the achievements with you:
- Have we met the agreed targets?
- Have you received value for money?
- Has your brand equity been enhanced?
We believe in constantly challenging paradigms and our work is designed to lift its products and your company out of the ordinary and into the exceptional. |
